News & Blog

Introducing Our New Branding: A Symbol of Strength, Stability, and Accessibility 

A New Look For A New Era

West Tennessee Legal Services (WTLS) is proud to unveil our new branding, reflecting our commitment to providing free civil legal representation and educational programs across 17 counties in West Tennessee. Our mission is simple yet profound: to provide equal access to justice in seventeen counties in West Tennessee. 

As a nonprofit law firm, we understand the importance of communicating our identity and purpose clearly. That’s why our new logo embodies our history and signifies our dedication to serving our community. 

Colors that Speak Volumes 

Dark Slate Blue takes center stage as our primary color. This deep hue symbolizes strength and reliability—qualities essential to the legal aid services we provide. Alongside it, Noble, a lighter gray, represents stability and control, offering reassurance to those seeking our assistance. And in moments of uncertainty, Promise Keeping, a soothing light blue, serves as a reminder of our commitment to our clients’ well-being. 

Prioritizing Accessibility 

At WTLS, accessibility isn’t just a goal—it’s our guiding principle. Whether it’s ensuring ADA compliance or fostering a welcoming environment for clients and community members, accessibility is at the forefront of everything we do. We want individuals to feel empowered to reach out to us, knowing that they can trust us to support them through their toughest times. 

Join Us in Making a Difference 

As we embark on this new chapter with refreshed branding, we invite you to learn more about WTLS and the vital work we do. Connect with us on Facebook and Instagram to stay updated on our latest initiatives and how you can get involved. 

Together, let’s continue to champion justice, protect well-being, and create opportunities for all in West Tennessee. With WTLS, access to justice is not just a promise—it’s a reality we’re proud to uphold. 

Over the next few months, you’ll see all the other visuals around WTLS aligning around this new direction: on the website, in advertising, and in person. It’s still us. We’re still WTLS. But more consistent and, we hope, more instantly recognizable.